Why Become a Baby Friendly Space?
While your business or organization may already support breastfeeding in principle, some breastfeeding women need the reassurance that breastfeeding is allowed and supported. Registering in the Baby Friendly Space Program formally acknowledges a woman’s human right to breastfeed anytime, anywhere. Research has shown that families support businesses that have formally acknowledged a woman’s human right to feed their child anytime, anywhere.
Families can meet the needs of their child and not rush out to care for the child. This results in spending more time at the business or organization. In similar initiatives, those that participated experienced a tremendous amount of positive community recognition but also found an increase in business from families with children. When families are allowed to tend to the needs of their child within your business or organization, they are more likely to use your services or purchase your goods and result in repeat visits.
Use your efforts to your advantage, feel free to advertise your business or organization as a Baby Friendly Space.
Baby Friendly Spaces are designed to support all families to be able to respond to their child’s hunger cues within public spaces. The program does focus on breastfeeding because women who breastfeed are more likely to encounter stigma around feeding their child in public. This stigma affects a family’s decision to breastfeed their child.